"I knew I had found the right solution when I didn’t receive one support phone call during our biggest sales day on record. It was as if ScaleArc was magically managing everything for us – keeping our apps up and running and our customers happy.”
-- Viraj Patel, VP Technology for BookMyShow

ScaleArc Goes to the Movies with Higher Availability and Performance for BookMyShow's Entertainment Ticketing Website and Mobile Application

BookMyShow’s IT infrastructure and underlying database was unable to keep pace with the increased demand for the company’s ticketing services.


  • Maintain availability and performance during high profile events such as the release of blockbuster movies
  • Scale database environment to keep pace with increased transaction growth


  • Provide database load balancing software that sits transparently between the database and the ticketing website and mobile application:
  • Scale out capabilities so that database could keep pace with growth
  • Connection management for managing connections between ordering application and servers
  • Query caching for improving performance without changing code


  • Zero Downtime – Higher availability drove more transactions to completion enabling BookMyShow to manage over 400 million page views per month
  • Better Performance – ScaleArc was able to cache 30% of the queries – with no app changes.
  • Scalability – ScaleArc provided an immediate boost to BookMyShow’s database capacity, allowing the company to handle the bursts in traffic such as those driven by blockbuster movie events


Entertainment (eCommerce)

BookMyShow, a division of Bigtree Entertainment, is India’s largest online entertainment ticketing portal for movies, concerts, events, and theatre tickets.

Database type:
SQL Server